Organisations continue to exploit information to acquire more customers and offer them an improved experience; however, they risk being outpaced by acceleration
in delivering insight ready for action…
Akumyn assists organisations uncover business drivers
via the use of unique data collection and analytics, applying more focus on generating immediate analytical insights where it can most benefit business
We believe that great insights drive great companies. It’s our passion to help businesses leverage customer and market feedback to drive the strategic actions necessary for business success.
In addition to ownership of Hoed Research and Consumerology, Akumyn provides innovative technology solutions and a suite
of leading edge data collection, cleaning, reporting and analytical tools deployed over cloud or private network environments.
Data Agency Platforms
Real time transaction level POS data collection platforms, including Data Agency and Business Intelligence tools, designed specifically for the retail industry to assist retailers and their suppliers in providing an accurate real time view of market and customer and category trends.
Customisable Customer Experience Measurement Solutions
Providing turn key or customisable Retail Compliance; Mystery Shopping; Exit Surveys and Voice of the Customer programs.
Field Management Systems
Cloud-based software that enables businesses to replace expensive and inefficient paper forms & spreadsheets with powerful application for mobile devices. Users simply collect information on site, share that information and seamlessly integrate it with existing back-end systems.
Michael Dixon Principal
Michael commenced his career at The Nielsen Company in Sydney Australia providing decision support services to the FMCG industry. He was a founding Director of Aztec Information Systems (now IRi Aztec). These companies have dominated the supply and analysis of information in the grocery sector in Australia.
He has developed systems for sourcing, processing and delivering information products to retail organisations and has worked throughout Australasia with Coles, Woolworths, Tesco, Big C, Carrefour and their suppliers such as Nestlé, P&G, Simplot, Bristol Myers Squibb, Pepsi and many other large organisations.
He studied at the Aston Business School in the United Kingdom and graduated with a BSc (Hons) in Business.
Peter Fernie Principal
Peter has over 25 years of senior business experience, working and consulting for a number of multinational organisations, including the The Nielsen Company and STW Group.
In addition to Akumyn, Peter is a Director of Securus Global – one of Australia's largest IT Security companies, and Customer Experience measurement companies Hoed Research and Consumerology.
He holds a Bachelor of Business from Charles Sturt University and is a graduate of Australian Institute of Company Directors.
Who we are
Management Team
Real-Time Point of Sale (POS) collection and Analysis
- Allowing organisations to make better decisions on product ranging
- Instant web-based reporting of Scan
sales and SKU performance - Manufacturer and Retailer category reporting
Field Management Solutions
- Dispatch jobs to your Fieldworkers with ease and connect to your office providing status of any job, at any time.
- Provide Sales Representatives with a mobile solution to share information fast
- Automatically create daily schedules
- Seamlessly connected Field Workers to back-end systems
- Performance Measurement via Web-based reporting
- HTML5, iOS or Android
Real-Time Point of Sale (POS)
Field Management Solutions
As the volume of data generated by organisations increases, vast pools of structured and unstructured data inside and outside the enterprise are analysed. Organisations must determine how best to filter these huge amounts of data so they can deliver exactly the right information to the right person, at the right time.
Akumyn specialises in developing Cloud-Based solutions that help organisations make sense of data.
Consumerology examines the opinions of real customers at point of purchase and analyses those experiences in real time using digital technology. The data is collated to accommodate the needs of various levels of management.
The dashboard report offers management instant operational and store-by-store solutions that can then be actioned with immediacy and confidence as the data provided consists of real and uninfluenced consumer opinion from every local touch point your brand offers.
Hoed Research is a leading provider of Retail Insight services in Australia, offering a range of services from price studies, promotional compliance, share of SKU, out-of-stock audits and compliance audits through to large scale customer feedback surveys and mystery shopping programs.
Combining the latest qualitative and quantitative research techniques with expertise across all market sectors, Akumyn and our research partner Blisspoint, can conduct a full range of customised research solutions.
We also have experience conducting both consumer based and business-to-business customised research.
Qualitative Techniques
- Face to Face
- Telephone (CATI)
- Online
Quantitative Techniques
- Focus Groups
- Segmentation Analysis
Strategic Business Technology
Customer Insights
Customised Research
Akumyn Pty Ltd
North Tower, Level 10,
1-5 Railway Street
Chatswood NSW 2067
Enquiries: 1800 025 121
